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Product Influence (Updated Edition)
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Part 1 / Module 1: Product Influence
Welcome to Part 1, Product Influence! (3:51)
Lesson 01: Leading through influence (6:12)
Lesson 02: Influence in real life (10:36)
Lesson 03: Why influence is hard (3:11)
Part 1 / Module 2: Principles of Product Influence
Intro to Principles of Product Influence
Principle #1: Build relationships (3:32)
Principle #2: Build trust (5:11)
Principle #3: Always explain 'why' (4:04)
Principle #4: Speak your audience's language (4:38)
Principle #5: Repeat repeat repeat (3:25)
Principle #6: Avoid surprises (3:05)
Principle #7: Be helpful (7:44)
Principle #8: Show appreciation (3:07)
You've completed Product Influence! (2:01)
Quiz 1: Product Influence
Mid-course check-in
Part 2 / Module 1: Influence & motivation
Welcome to Part 2, Product Influence Advanced! (3:05)
Recap of Part 1, Product Influence (optional) (3:18)
Lesson 01: The Law of Reciprocity (6:23)
Lesson 02: Types of currencies (5:03)
Lesson 03: Understanding motivation (7:58)
Part 2 / Module 2: Cross-functional influence
Introduction to cross-functional influence (1:33)
Lesson 01: The Product Trio, part 1 (3:42)
Lesson 02: The Product Trio, part 2 (8:14)
Lesson 03: The Product Trio, part 3 (7:51)
Lesson 04: The extended product team, part 1 (5:55)
Lesson 05: The extended product team, part 2 (3:54)
Lesson 06: Go-to-market partners (3:53)
Lesson 07: Leadership approvers (5:26)
Lesson 08: Launch approvers (4:58)
Lesson 09: Operational stakeholders (5:00)
Lesson 10: Handling dependencies (5:09)
Part 2 / Module 3: When influence is hard
Lesson 01: What to do when influence is hard (5:28)
Lesson 02: Difficult influence in real life (7:41)
Part 2 / Module 4: Closing
You've completed Product Influence Advanced! (1:21)
Quiz 2: Product Influence Advanced
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Lesson 04: The extended product team, part 1
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