Product Influence

How we’ll build your product influence

Part 1: Product Influence

Part 1 / Module 1: Product Influence

• You’ll learn why influence is so critical to a product manager’s success—influence is the tool you’ll use to get buy-in from your team, gain the support of stakeholders, and inspire everyone to go above-and-beyond to deliver excellent products.

Part 1 / Module 2: Principles of Product Influence

• Learn my 8 Principles of Product Influence, simple steps that you can practice to improve at influence.
• Print out our Influence Cheat Sheet with practice tips that you can use every day at work to practice the 8 principles.
• Use our Influence Practice Tracker to set weekly intentions for your practice and track your progress.

Part 2: Product Influence Advanced

Part 2 / Module 1: Influence & Motivation

• You’ll learn about the Law of Reciprocity and why it’s the bedrock of influence without authority.
• Use our Product Influence workbook to uncover the unique knowledge, skills, and perspectives you can use for reciprocity at work.
• You’ll learn why motivation is so powerful and how to leverage it as a tool for influence.

Part 2 / Module 2: Cross-Functional Influence

• You’ll learn how to lead through influence across your organization.
• We’ll meet every group within your organization to understand what they do, what motivates them, and how to apply our 8 Principles of Product Influence to work more effectively with them.
• Use our Product Influence workbook to understand the worlds of all your teammates and stakeholders and uncover practical steps to become more influential with them.

Part 2 / Module 3: When Influence is Hard

• You’ll learn a simple framework for handling situations when influence is tough.

Through it all...

• I’ll share real-life stories and hard-won lessons from my own 10+ year product career. From the highs to the lows, I’ll tell it to you straight and pull out the key lessons.
• You’ll earn an Academy of Product Management certificate when you complete the course.