Talking to your users often is critical for product managers. I’ll share a story about my biggest failure as a product manager to convince you how important this is.

🔥 Key takeaways

• Everything you do as a product manager should start with your users. Always ask, What do our users need? What’s in their best interest?
• You must know what’s most important to your customers to determine what your team should build. 
• You should aim to talk to your customers regularly, at least once weekly. 
• You must have a deep understanding of your users. You should aim to know your users in the same way that you know a dear friend – you understand not just what they like and dislike but also what motivates them and how they think.
• P.S. Don't worry; the sad story I told in this lesson has a happy ending. In Week 5, we'll learn about validating ideas, and I'll share how I turned this failed feature into a big success.